Social Strategy
STARTING FROM £450
Whether you're starting from scratch, refining your positioning or struggling to find consistency across your content, I'll help you understand where your brand sits, what makes it different and how to communicate that effectively.
Make your presence count.
Make your presence count.
The strategic foundation for your brand.
A strong brand is built on more than a pretty aesthetic. It needs a clear identity, a recognisable voice and a strategy that brings everything together.
Your socials deserve some attention.
A successful online presence needs more than a consistent posting schedule. It needs a clear understanding of your audience, a recognisable brand voice and a strategy that connects every piece of content to a bigger picture.
The deliverables.
From understanding your audience to identifying content opportunities, this is where we turn ideas into a strategy with purpose.
Every strategy is tailored to your brand, objectives and chosen platforms. Your bespoke strategy document can include:
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This audit reviews your existing social media presence, assessing your current content and performance. This indicates your strengths and the opportunities of your social channels and showcases what your brand objectives and priorities should be.
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This phase targets the core research of audience profiling, interests, behaviour and motivations. We look into competitors, industry analysis and the opportunities to differentiate your brand.
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This phase observes the platform specific objectives and positioning across your social channels. We discover your tone of voice and communication direction, along with brand specific audience engagement recommendations.
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With content pillars, themes, content series and formats, content style and direction, 30-day content plans and content calendar, this section concludes all research and strategy into one cohesive structure for you to follow.
The timeline.
Typically 2 to 3 weeks, depending on the scale and complexity of the strategy.
We’ll explore your brand, objectives, existing social presence, target audience and competitors to establish the foundations of your strategy.
Discovery & research
1
I’ll develop your social media positioning, content pillars, creative direction and platform-specific recommendations.
Strategy development
2
Your bespoke strategy will be brought together into a considered portfolio, completed with actionable recommendations and your 30-day content plan.
Planning & presentation
3
Every strategy is different. The final scope will depend on your objectives, budget and the level of support required.
Always CreatedByCaitlinRose.
Let’s bring your ideas to life.
Want to see some more?
Visit the journal and get an insight into my creative process, with behind the scenes content, campaign insights and the marketing memos which you won’t find on my socials.