A little about me.
Hi, I’m Caitlin, the creative mind behind CreatedByCaitlinRose..
Here’s my story.
My Story
My journey into the creative industry began with a background in filmmaking and screen storytelling. Studying filmmaking gave me a real appreciation for the art of building a narrative, understanding an audience and using visual details to create an emotional connection. It also taught me to look beyond what's immediately in front of me and think about the story being told.
That love evolved into something new.
Over time, that interest in storytelling evolved into a passion for marketing. I became fascinated by the way brands communicate, the psychology behind consumer behaviour and how a really considered creative idea can shape the way someone sees a brand.
What started as an interest in content creation and brand storytelling gradually grew into something more. I wanted to bring together the strategic and creative sides of marketing, working with brands to develop ideas, build meaningful connections and create work that feels as good as it looks.
That's what led me to start CreatedByCaitlinRose.
Nothing is ever linear.
And every day is definitely different.
Today, I work across brand direction, social media, and creative campaigns, combining strategic thinking with a hands-on creative approach.
I love being involved in the details, from the first initial idea and mood-board to the final piece of content that brings everything together.
The person behind the projects.
Outside of work, you'll usually find me with a matcha in hand, walking in the countryside, getting lost in a good film or finding inspiration in the little things.
At the heart of it, I started CreatedByCaitlinRose because I wanted to build something that brought together everything I love: creativity, storytelling, strategy and working with people who are passionate about what they're creating.