Brand Direction
Whether you're building a brand from the ground up or looking to give an existing identity a more considered direction, I'll help you define the creative foundations that shape how your brand looks, feels and shows up.
STARTING FROM £550
Let your branding do the talking.
Let your branding do the talking.
A brand that people recognise.
Your brand is more than a name. It's the colours, imagery, typography, personality and little details that come together to create an identity people recognise and connect with.
Brand direction is about bringing all of those elements together to create a cohesive visual world for your business.
Let’s create your world.
Brand direction is a creative guidance service designed to establish the visual world and overall aesthetic of your brand.
The package provides a clear creative direction to use across your marketing, website, social media, packaging and wider brand touch-points.
The deliverables.
Each brand design package is tailored to your needs, but it may include the following services:
This package can also be booked alongside the Social Strategy package for a full and more complete approach to your branding and social media.
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A concise, full brand guide explaining your brand values, world and how to communicate and effectively present this across all touch-points.
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Including mood-boards, colour palettes, typography and your brands overall visual direction.
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Custom social templates to use across channels, keeping branding consistent and organised.
The timeline.
Typically 3 to 5 weeks, depending on the scale and complexity of the direction.
Every great brand direction begins with understanding. Through research, discovery and visual exploration, I’ll begin identifying the opportunities to make your brand feel distinctive.
Brand discovery & immersion
1
This is where your visual world begins to unfold, bringing together carefully curated colour palettes, typography, imagery, textures and visual references to establish a cohesive and recognisable brand aesthetic.
Creative development & direction
2
Your creative direction comes together in a bespoke Brand Direction deck, thoughtfully presenting the visual identity and creative recommendations for your brand.
Presentation & handover
3
Every brand is different. The final scope will depend on your objectives, budget and the level of support required.
Always CreatedByCaitlinRose.
Let’s bring your ideas to life.
Want to see some more?
Visit the journal and get an insight into my creative process, with behind the scenes content, campaign insights and the marketing memos which you won’t find on my socials.